As a developer, your focus is on building applications that solve business problems, make life easier for consumers or entertain people on the go. It’s tempting to try to save money and time with minimal effort devoted to user interface design.
The temptation is especially great when building SaaS (Software as a Service) apps, where continuous updates are possible even after launch. Thinking that you can always go back and clean things up to release a cleaner version quickly, you focus on the big picture of function rather than the details of great user interface design.
There are serious risks to consider if you are not making user interface design a priority, including:
- Sales – As much as you may believe that your application will be so valuable to the masses that they won’t care what it looks like, they will. Savvy businesses and consumers are used to an ever-increasing level of design sophistication in their applications. Your application will show better and sell better if you spend the time to make the user experience great from the start.
- Fast User Adoption – You may not have a lot of time to build an exclusive audience. You want users to love your application from the start, tell their friends or business. If your application looks rough, fans are less likely to spread the word.
- Knock off Competition – As soon as your application begins to take off and get noticed by your target audience, it will also be noticed by the competition. Those application designers who may not have the industry expertise that you have can build a prettier application and steal your customers.
While it is tempting to try to accelerate your launch, make sure that the user interface of your functional application is ready for prime time. Let’s talk about how you can build you application quickly and beautifully.